In the world of digital marketing, there is a question that has repeatedly come up. Specifically, in SEO communities many people will ask “What is the difference between SEO copywriting and SEO content writing?”
In this article, we will explain the difference between SEO content and SEO copywriting. These two types of writing can help bring different results for a business. This is why being selective about your marketing strategy can be important. For this reason, we’ve put together these upcoming lines to help you understand when to turn to content writing and when to turn to content copywriting
SEO Content Writing
SEO content writing is a unique type of online content that helps websites acquire more visibility on top search engines like Google. High-quality content helps web pages appear in the first few pages of search results for a specific topic.
The higher your website ranks on Google results the more traffic your website will have. This means more sales or more readers for your business.
Writing blog content is one of the most effective ways to increase your website’s organic traffic and search engine ranking. According to HubSpot, businesses that consistently write high-quality blogs as part of their content marketing strategy receive up to 67% more leads per month than those that don’t.
These extra leads are the result of having a strong SEO strategy, which is important if you want search engines to find value in your website content.
This is why here we will offer some precious tips and tricks on how to write great SEO content:
- Use strong, natural keyword phrases.
- Headings are a must to make the text easier to skim, read and comprehend.
- Keep on proofreading all the time
- Make your content highly organized, grammatically correct, and easy to understand.
- Finally, don’t forget to update your blog regularly with relevant posts for your audience.
The process of SEO copywriting relates to the creation of content that is both appealing to search engines and internet users. In simple terms, it refers to writing clear content that Google can understand.
SEO copywriting is a specialized form of online writing that helps your business rank higher in Google by converting website traffic into leads and sales. Popular phrases are the words keyed in as search terms.
Ad copy refers to words or phrases that are written and placed on a website with the intent to persuade people to convert into paying customers after the ads are done. Some of the best examples of how to write ads include evoking an emotional response, emphasizing unique brand features, and advertising extreme savings.
A creative copywriter should be able to write targeted ad copy to best show off your brand. They will also have to be sensitive and accurate about SEO by including the right keywords in the ad for better performance.
Some more tips on how to find a creative copywriter.
- 1- A good copywriter should have Excellent writing skills. They must be able to produce perfect content that is well-written and grammatically correct.
- 2- Having the ability to create content that matches your brand’s tone of voice is a must. This will help customers searching for your brand find your page.
- 3- Must be open to suggestions and receptive to feedback. That will increase their creativity as they will be more receptive to acquiring brand new opinions.
- 4- Having research skills means that they will always keep an eye on the audience’s needs by knowing what clients are talking about. This will help build up your brand’s trust.
SEO Content Writer or SEO Copywriter?
SEO content writing refers to the process of writing content that optimizes your website for search engines such as Google. The main purpose of SEO content writing is to increase organic traffic through the creation of natural clicks on search results. A wide variety of businesses and organizations are currently using SEO, which has led to the elevation of SEO content writing in recent years.
In fact, it is nearly impossible to come up with conversion copywriting that attracts the audience and turns it into real customers unless you also have some organic traffic reaching your site. The primary step that you will need to consider before finding the proper writer for your needs is to define your project goals.
If your brand’s primary goal is to generate organic traffic you will need a skilled SEO content writer who can conduct keyword research and can understand customers’ thoughts. They will also need to be able to produce friendly content for both users and search engines.
If your main focus is converting traffic into sales and leads, then a sales copywriter with expertise in conversion copywriting may be your best option. In part, this is because businesses frequently have the problem of receiving a lot of traffic and attracting plenty of leads that are not then converted into sales. A copywriter with expertise in this field will help change that for you.
To successfully get your brand’s information out there, you will need someone who is experienced in creating content. The content produced for your landing pages should not only be compelling but should also persuade users to take the next step, whether that translates to purchasing a product or inquiring about a service.
The copywriter should also know what buyer persona they are targeting and how it relates to the inbound funnel.
Above all else, before deciding on the right writer for your brand you will need to have reached a decision on the type of content you need for your marketing objectives. After that, you will need to look for a good writer with the skills necessary to create your page’s content and come up with creative and original ideas for your page.
In some cases, you may also find that it is best to fill those gaps by hiring someone who can cover both roles with some additional training.
|Term||SEO Content writing||SEO Copywriting|
|Definition||A type of online content that helps websites acquire more visibility on top search engines like Google.||A specialized form of online writing that helps your business rank higher in Google by converting website traffic into leads and sales.|
|Purpose||When your goal is to attract more organic traffic to your website through high-quality, keyword-optimized content.||When your primary goal is to convert traffic into sales or leads.|
|Writer||An SEO content writer who understands search engine optimization and knows how to write content that’s informative, compelling, and relevant.||An SEO copywriter who writes about products and services, while specializing in the exact type of content you need. Someone who knows how to convert traffic into sales.|
|Types of content||Blogs, Social media posts, Video descriptions, Web page content, Radio advertising, texts, Catalogs and pamphlets, Brochures, Billboards, Sales letters, and so on.||Advertising, writing for advertisements, products description, or marketing copies.|
|Searchable rate||Moderate searchable rate (590 searches per month)||Highly searchable rate (720 searches per month)|