When you think of SEO Content Writing, do you think about copywriting? Well, you should. Considering SEO while making your copy and captions for social media is an effective way to make your content more discoverable.
SEO content writing allows you to create compelling content that readers love and search engines easily understand. Optimizing the content for search engines simply means more traffic to your website.
Search engines need to learn your website’s context in order to put you at a rank. And making that job easier is called SEO.
So, how to get those high rankings for your content?
Here are seven search engine copywriting SECRETS you can apply to increase the search engine ranking and make your content king.
7 Actionable SEO Content Writing Steps
Here are the guidelines for SEO content writing that work in 2019.
Generally, a business doesn’t have to focus on creating a bulk of content to rank. Neither does a blogger. All you need is high-quality content. That ensures you can start putting more thought in the planning, improvement, and promotion of your content rather than actually writing it.
That’s central to what I talk about in this article. It’s a friendly reminder so that you don’t wonder “If I’m supposed to do so much for just planning the content, how will I get the time to write 100 posts in a week?” Well, that’s the catch, you don’t need to write 100. 10 will do.
When you have a great deal of experience as a digital marketer, you’ll cut the planning and promotion time by a large amount, so no need to worry.
1. Prepare Your Recipe:
First of all, know the recipe of each article you’re going to write before even starting it. Simply, write down the points to cover on the chosen topic. Outlining the article will make it easier to search and write a powerful piece of content.
The outline is going to help cover all the elements that Google expects to find. When Google finds the perfect recipe, it puts it on the first page instantly.
The recipe is key.
Make sure to have H2 subheadings that Google looks for. Subheadings usually mean that the content is valuable. We do the outline first is to make sure we’re headed in the right direction.
How to outline your article?
- Search for the keyword:
First, I type the keyword on Google. Then, I check the first 10 results that show up. Notice that there are frequently used H2 in every article. Definitely, these are some related keyword to include in the content.
- Check Wikipedia:
Wikipedia is amazing because they pretty much have an article on everything. Moreover, they have an amazing table of content which is going to be your main guide.
Also check the References for more, related articles that are considered trustworthy and authority in the niche.
- Google AdWords Ideas:
In Google AdWords, there’s a feature called ideas. Just type in the keyword and it’s going to give you related ideas.
- Google’s Bottom Page:
Whenever you search for a topic, you’ll find a bunch of suggestions at the bottom of Google’s search results page. These are other related keywords that people search for frequently. Add them to your content writing strategy.
So, for a successful SEO content marketing plan, you need to outline the article. Here’s an example of an outline for a keyword “Fishing Pole”:
Some H2 you need to avoid:
Now, as we mentioned before, H2 is what Google reads to see how relevant the article is to the topic. So, use them wisely, some H2 tell Google nothing; like
Conclusion, Summary, To Sum Up, Find out More, etc.
They are very abstract, generic H2s that really don’t tell Google where you’re ranking or what you should be ranking for.
I love embedding tables of content like the Wikipedia ones to give the readers an outline of the article. Moreover, it’s one of the SEO content writing tips because it creates many internal links in the article. The best way to do it is really a table of content.
2. Write Your First Draft:
The first paragraph of the content must have as many related keywords as possible for functional SEO content creation. That’s one of the tricks expert SEO content writers do to boost their rankings and bring in more organic traffic.
Example; “When a dog gets a bone in front of the other dogs in a kennel and the alpha dog of the group growls the message master blew the …”
Now, that’s obviously an extreme example and it’s packed with a related keyword for dogs.
Create a really positive footprint right off the bat so as soon as Google starts scanning the page, it knows what you’re writing about and that you know your stuff.
Whatever keyword you want to rank for, ideally use the exact keyword once somewhere near the beginning of the article. It helps when you start an article with the focus keyword.
Please, you do not need to bold if you do not need to have it like right at the beginning, just use it naturally somewhere near the beginning naturally.
What if you have a weird keyword?
Sometimes we want to rank for a weird keyword that can’t fit into the English language. So, no need to use it exactly how it is, use a very close variation and it’ll make sense.
Since you have an outline of the content, the keyword will go naturally as you write for SEO.
3. First Revision:
So, after you’ve finished writing the first draft, make sure you wrote on the entire relevant subheading in the outline. Also, ensure the distribution of the main keyword and the related keywords in a natural fashion within the article.
There’re 5 points you must check while doing your first SEO revision check:
- Are the subheadings relevant to the main keyword?
- Are you using a heavy amount of related terms in the first paragraph?
- Did you follow the planned outline?
- Did you put the keyword in the first paragraph?
- Does the overall text contain a lot of these keywords?
You’re probably wondering what are “theme keywords”? Basically, these are the words that wouldn’t be used in any other topic.
Example; “When a dog gets a bone in front of the other dogs in a kennel and the alpha dog of the group growl the message master blew the … ”
See how the sentence is rich with Dog-related keywords that we won’t use when talking about “Cats” for instance.
4. Second revision “Humming Bird Tweak”
Hummingbird is the algorithm that Google put out and it’s trying to make the algorithm intelligent. The algorithm tries to understand what to do instead of just looking for keywords.
Google is now trying to answer questions. If you ask Google a question it’s going to try to find the answer.
Now, Google has evolved, so it’s looking for the pages with the most valuable and relevant answer to rank them.
For example; “what’s the best poutine in Montreal?”
Google will reward the pages with answers such as
- “The best poutine in Montreal is…”
- “My favorite poutine is…”
- “The best poutine is…”
What makes Hummingbird great?
Before Hummingbird, Google just tried to find your question. Now, it’s looking for pages with the answer rather than the question itself. That was really useful because people are looking for an answer.
Previously, Google will look for the question, or people asking the question. Then, Google figured that people aren’t searching for the question, but they want answers.
So, to have powerful search engine optimized content creation put the answers for questions people frequently ask on the topic in the subheading H2.
Here are some awesome examples of how to include answers in the article:
So, if we have the keyword “how to get your ex back” that’s kind of like a question, right?
There’s a “how”, so it’s looking for the answer “to get your ex back” or “to get back with you”. All those variations will indicate that you’re answering the question. Google will rank that higher if you put in some very information-based keywords.
Another example, if you have a keyword like “Vancouver Real Estate”, as an SEO content writer, include examples of Vancouver Real Estate by saying “here are some examples of Vancouver Real Estate” and its variations.
Also, if the website is about reviews, then the article should include information on the product in detail. This is how to guarantee a high rank on Google first’s page.
You might be already doing that while writing the blog, but, it’s important to keep in mind since it’s one of the top factors to rank on the web.
5. Grammar Revision:
Google has a grammar algorithm. I believe you already know that. It helps when the written content is free from grammar mistakes.
So, try to always create friendly content with no grammar mistakes.
One of my favorite grammar revision tools is Grammarly.com to correct any mistakes. Apply different corrections and choose the best alternative for words.
Sometimes content writers would use slangs and common language. But, you’re creating content for search engines and Google to understand. Because the more Google understands the post or page, the better chances you’ll get to rank.
Correcting the article’s grammar is an important and simple step to consider in the process of content creation.
Grammarly is not always ideal for correcting all the grammar mistakes, because sometimes it doesn’t recognize all the terms of the industry. But, it’s a good tool for bloggers and companies.
Grammarly reads content just like Google would. So, if Grammarly gave a 100% grammatical mistake-free score, then Google will give you 100% as well. Therefore, you get high chances to rank better.
6. Advanced Relevance:
Now, you’re ready for the advanced tweaking and this is really interesting. Go to SimilarContent, and put in your article and the main keyword.
Then, it’ll give a score out of 100 revealing how relevant the article is to the chosen topic. Moreover, it’ll give you an overview of what words to use and how frequently, to have an optimized piece of content.
You might ask how close you are to getting a good score. Go out and discover new keywords that you might have missed and then sprinkle them into the content. Once you’ve done that, recalculate the score.
So, ideally, you want to get a score of 50-60% and above. When you do that, it means that Google is going to find the utmost value and the utmost relevance in the article.
- Red: The words the competitors are using and you need to use them to improve the quality.
- Blue: The words you used but didn’t mention them enough, so you need to increase their use.
- Green: The words you wrote in the perfect repetition.
- Yellow: The words you overused and need to either remove them or replace them with the words you need to use.
Professional and experienced writers use SimilarContent to build content with high rankings. Without a good relevance score, the visibility to Google will decrease.
So, the best thing to do is join the SimilarContent community today where many bloggers and company owners gather just to ensure optimal content relevancy. It provides impeccable accuracy to marketers and increases the importance of the copy they produce, no matter whether long or short.
7. Negative Footprints:
Negative footprints are how Google determines if you’re just writing the same crap as everyone else or are you actually providing added value by presenting a new angle.
You never heard anyone talk about this, but it’s ideal to try to use “Unique Words” that are exclusive to the page.
After you’re done with all the relevance, it’s extremely important to add unique words. Your article deserves to be powerful and unique so Google will see it differently.
You want to have unique words that are only unique to the page to show Google that you have a higher-quality article than everyone else.
So, if you take all the most common words and density as the competition and that’s all you have, Google is going to assume that you just copied your competition.
As a result, Google assumes that there’s no added value. Google to respect content that’s adding value to the internet, no matter how small, and isn’t just jumping on the wagon copying everything just like everyone else.
Why would they rank that article compared to another article when we’re pretty much the same thing?
Google is looking for a new angle and a new point of view on each topic, and that is what is going to make you rank higher than anyone else.
Simply, all Google looks for is all the unique words in the article that aren’t commonly found on all the top 10 results.
Here’s an example of what I’m talking about …
The top 10 pages are all using positive footprints like; “fishing”, “poles”, “rods”, “bass”. All these count towards the positive footprint.
How to improve your negative footprint?
You want to give Google a brand new and unique angle and might use words such as “deep-sea angler”, “sturgeon fish”, “carbon-fiber-reinforced polymer, “graphite reinforced polymers” and “velocity”.
These are all advanced words and are also likely to be unique to your page. So, a generic article won’t use these words. A generic article won’t go in-depth into what it is made of, how the structure is and all that.
That is going to provide unique words that aren’t found on the other articles. Now, Google’s going to reward that and rank your article higher.
Bonus Tip for SEO Content Writing:
Always make sure to invest in high-quality content because Google has an algorithm that detects higher quality. There’s a reason why $5 articles from freelance services won’t rank even if they seem to be optimized for search engines.
Whenever you go more in-depth and use unique words and unique content that isn’t found anywhere else, you’ll get rewarded. Uniqueness takes your site to the next level. Many websites and blogs fail simply because they’re too generic.
By using these SEO content writing tips, you’ll definitely create a high ranking piece of content. Now, you will master SEO content writing and beat competitors in no time. If you follow these 7 SEO content writing steps, you can guarantee yourself a successful website.
Make content that’s engaging and something the user can trust. These 7 techniques are sure to help you make your content more targeted in multiple ways by utilizing the best practices and improving your visitors’ experience.