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SEO Content Tutorial: An In-Depth Walkthrough Guide

Ibrahim Elsherbiny
I have been working within the SEO industry for 12 years now (since 2007). Today I run my own SEO Software known as SimilarContent. I help teach people SEO, as well as connect folks who need SEO services with expert consultants

What is SEO content? Basically, SEO content refers to content that’s created with the intention to appeal to search engine traffic.

This process enables you to produce web articles that have a better chance of getting a high search engine ranking.

It’s becoming increasingly important for companies and brands to prioritize SEO content in order to appeal to search engines like Google, who index websites and web pages based on the words utilized in your content.

This can literally make or break your ability to rank highly in a search engine’s results pages.

The following guide is dedicated to walking you through the process of creating the best SEO content for your website, using the SimilarContent platform.

Unlike keyword tools, SimilarContent is designed to improve your ability to create content that is topically relevant.

It does this by providing you with measure scale directions that enable you to create the most SEO optimized, yet natural-sounding content possible.

  1. “Focus Topic” Analyzation

One of the first things you need to consider when writing SEO content is the “focus topic” of the particular post that you’re writing.

Usually, SEO content requires that you have a target keyword that you use.

However, SimilarContent allows you to focus on the topic itself so that the keywords become a secondary concern, if at all.

In fact, it is easier to incorporate relevant keywords into your content when you’re covering the topic itself in a comprehensive manner.

Now, it’s important to understand the difference between Keyword Difficulty and Topic Difficulty.

The Keyword Difficulty score tells you how difficult it’s going to be for your website to achieve a high ranking on search engine results pages (SERP) when targeting a certain search term.

On the other hand, the Topic Difficulty score tells you how difficult it’s going to be for you to write about a particular topic, based on the questions that you need to answer and the ideas which need to be covered in-depth.

Although the Keyword Difficulty score is shown in numeric numbers, it doesn’t necessarily tell you what guaranteed ranking you should aim for. We see new websites ranking for difficult keywords all the time, so it’s pretty easy to hack this feature.

Topic Difficulty is more predictable, because it is based on an analysis of Google’s top 10 SERP contenders.

This gives you a number of topic ideas, generated by an on an AI algorithm, and includes sub-topics and LSI that should be included in your content in order to improve your chances of making it into the top 10 results on the SERPs.

  • Analyze your focus topic in your target country or city

Your content plan plays a huge role in determining what topic you should focus on. Once you’ve found the topic, you can enter it into the “Topic Difficulty” bar in order to figure out how difficult or easy it’ll be.

To show you how this feature works, we’re going to use an example and pretend we’re writing about the topic “SEO content”:

 

Step 1: Go to the first box and input your keyword. Only one query is allowed at any given time.

The platform supports 81 different languages, and you can write your keyword in any of them.


Step 2: Manually write your city or country’s name.

NB: It is important to use English letters when entering the country or city name, because that is the only language that the search bar will allow in this instance.


Step 3: Write the first two letters of your preferred language.


Step 4: Give the platform some time to work in the background. This should take about 35 seconds.


Step 5: When the platform is done analyzing Google’s top-ranking pages, you’ll get feedback with general stats that tell you the depth covered by the currently available content, as well as any missing links that you could cover in your own content.

  • Get list of topics to cover and terms to use

The easiest way to get a high content score is to look at the related topics covered in the list located on the right:


You should receive a list of topics that you can create content for. This list can be downloaded as an Excel sheet for your own future reference.

  • Check out the competition

Below the key terms is a list of top-ranking pages based on your specific topic search.

Once you’ve found this list, select topics that have the highest content score.

Minimum Score: This is the lowest ranking page score possible for your content.

Top Score Achieved: This is the highest-ranking page score available for your content.

Backlink Difficulty: This is the average number of backlinks that you need, if you want to maintain your competitive edge.

RD: These are the referring domains that go back to the competitor’s webpage.

  1. Content Optimization

Once you’ve completed your SEO content’s first draft, you’re ready to look at its score, which you can do by either:

Opening the file, copying and pasting the content into Content Optimizer, and then clicking “Check now.”


Or, alternatively, enter the URL in the provided space:


After you’ve gone through the Fetch/Analyze stage, SimilarContent will produce a report for your convenience.

Here, you’ll get a list of relevant topic suggestions.

This provides inspiration on the most effective topics that you should cover when writing content for “SEO content.”

The most important thing is to cover the subject in a comprehensive manner, to the point where you’re able to naturally mention the related topic multiple times without breaking a sweat.

Focus on the Related Topics table, because this is where you’ll find out if your Mentions actually match the Target.

If not, edit your content and add the suggested topics.

The ‘Content Depth’ Score refers to a numerical code that shows how in-depth the topic coverage is.

In other words, how comprehensive you were at covering the focus topic, in comparison with competitors that have a high ranking.

In our example, this means that your content contains 9 out of 17 of the required sub-topics.

Keyword Coverage

  • Green refers to “satisfactory coverage”
  • Yellow refers to “coverage could use some improvement”
  • Red refers to “topic is overoptimized.” This typically means that your content looks spammy.
  • Related Topics: This is a list of all the topics that you should include in your content, in order to ensure that you’ve sufficiently covered your focus topic.
  • Mentions: This indicates how many times you’ve mentioned a particular topic in your content. It is similar to the content score, in that the color ratings work in the same way. However, there’s an additional grey colored rating which means that you haven’t mentioned the topic in your content at all.
  • Target: This refers to the number of times that the topic should show up in your content in order to improve your coverage.
  • Word Count: This is the number of subtopics included in your content.

NB: It’s possible to use Content Optimizer without any content. This is a great way to see the entirety of the competitive landscape and related topics to your main subject manner.

Keep in mind that data websites are not static. Since this data is based on Google’s top 10 results page, they might change over time, sometimes even on a daily basis.

Target Content Score

  • Your Keyword Coverage Score on SimilarContent should be over 50 in order for you to get the “green light”.
  • Look at your “ranking predictor” score in order to figure out the top keywords that you should reach for, based on competitor activity.

Should you wish to check your prediction rate, then this is what will most likely show up:

This is the rate that you’ll find:

Text Relevance
SEO Content Writing 0.78
search engines 0.62
weird keyword 0.6
discoverable SEO content writing 0.59
key Make 0.57
written content 0.56
Grammar Revision 0.55
high rank 0.55
First Revision 0.55
H2 0.55
first page 0.55
example of an outline 0.55
best way 0.54
Google 0.54

As you can see, the phrase “SEO content writing” offers the highest rate at 0.78, and you can see the 2nd and 3rd after that as well.

This rating is for the 1st site that is ranking on WordStream.

https://www.wordstream.com/blog/ws/2012/01/17/seo-content-beginners-guide

In order to see an increase in your ranking predictor rate, it’s important to do the following:

  • Get rid of high-percentage ranking words that don’t have anything to do with your main keyword. In our example, this would mean removing the words “best way”, “example of an outline”, as well as “first revision”, for example.
  • Add more definitions. To increase ranking predictions, you’ll need a meaningful definition of your target keyword, based on your topic. In our example, “SEO content”, our introduction will be about SEO content specifically.

This step can be repeated a number of different times until you get the desired result. You can even use it to optimize older posts.

Content Length

The length of the article depends on how skillful you are at writing, and the audience you are writing for, as well as the intention of the content.

Keep in mind things like user intent and needs to figure out the correct word count.

Optimizing for User Intent

It’s possible to optimize content for user intent. This really comes in handy when it comes to ensuring that your content is well-aligned with the needs of your audience and can actually answer their questions.

It’s a good idea to use questions found on Google’s “People also ask” feature as a way to optimize your content further.

You may also mention SimilarContent’s suggested sub-topics to bump up your content score for a particular keyword or question.

https://www.google.com/search?q=seo+content

Here’s a good example of what this would look like when used in real life:

People also ask:

How do you write high-quality SEO content?

What’s the importance of SEO content?

Why should I learn to write SEO content?

Of course, you can switch the words around to avoid writing the question as it is in your article.

All you have to do is provide the answer, while making sure your sentences are no longer than 100 words each. This makes it easier to make it on Google’s “people also ask” section.

Content Readability Score

Readability refers to the ease at which people can read your content.

It incorporates elements of typography, legibility, familiarity, and complexity. Readability formulas typically include factors such as word familiarity, syllable density and sentence length.

Google also considers readability as an essential ranking factor based on website behavior.

For instance,: if the average website visitor finds it difficult to read your content, you’ll have a high bounce rate, which means people don’t spend a lot of time on your website.

Readability is important, because it enables you to consider the reader’s experience so that you’re able to deliver a trustworthy message.

What is a Good Readability Score?

A good readability score is usually at around 8 or lower. A score of grade 8 or lower means that 85% of the public will be able to understand your content.

In case you’re wondering, the grade level score utilized by these scoring algorithms is based on the number of years that a person has spent in education, and it’s predicated on the U.S. education system.

For instance, 10th to 12th-grade level corresponds to a high schooler’s reading level.

To be understood by the general public, a text should have an 8th-grade level score, as this means it will appeal to about 85% of the population. Pop fiction typically offers a grade level of 6.

Well, there you have it!

That’s all you need to know about optimizing your SEO content with the help of SimilarContent, to ensure a favorable search engine ranking on Google and other major search engines.

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